2019-05-02 09:48Press release

Bemz expands its Loose Fit style with new fabrics

Bemz expands its Loose Fit style collection with new velvet and linen blends – at an accessible price

Bemz has established itself at the forefront of the IKEA hack industry by developing unique fits and styles that completely transform the look of IKEA furniture. The Swedish sofa cover pioneers’ Loose Fit style is specifically designed for a selection of IKEA’s most popular sofas, armchairs and chairs. The new collection includes a curated palette of velvet and linen blends for a little bit of everyday luxury – available for purchase exclusively at bemz.com

Bemz Regular Fit cover without piping for IKEA Ektorp sofa, fabric: Simply Velvet Moleskin. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Regular Fit cover for IKEA Ektorp sofa, fabric: Simply Velvet Moleskin. Styling: Annaleena Leino. Photography: Kristofer Johnsson

With emphasis on sustainability and conscious consumption, Bemz aims to extend the life of IKEA furniture in a personalised way. Bemz’ iconic Loose Fit style now includes the affordable Simply Velvet and Simply Linen range. By introducing this popular style at a lower price point, Bemz hopes to encourage a wider audience to adopt this design.

Bemz Loose Fit cover for IKEA Karlstad sofa, fabric: Simply Linen Deep Navy Blue. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Karlstad sofa, fabric: Simply Linen Navy Blue. Styling: Annaleena Leino. Photography: Kristofer Johnsson

The look is inspired by the relaxed elegance of Italian design with exposed seams and statement floor-draping hem. When paired with the new Simply Velvet and Simply Linen collection, the Loose Fit style’s distinctly bohemian heritage is totally transformed with a neater, more structured modern aesthetic.

Bemz Regular Fit cover for IKEA Klippan sofa, fabric: Simply Velvet Cognac and Sergel Jet Black furniture legs. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Regular Fit cover for IKEA Klippan sofa, fabric: Simply Velvet Cognac and Sergel Jet Black furniture legs. Styling: Annaleena Leino. Photography: Kristofer Johnsson

The new Simply Velvet range consists of seven on-trend jewel tones: Cognac, Classic Burgundy, Clover Pink, Moleskin, Pigeon, Sand Beige and Teal Blue. The Simply Linen collection is characterised by its brushed tactile finish and classic best-selling hues. The five new additions include Ivy Green, Mineral Blue, Navy Blue, Teal Blue and Zinc Grey. The Simply range is also available in Bemz Regular Fit style for all IKEA furniture.

Bemz Loose Fit cover for IKEA Söderhamn sofa, fabric: Simply Velvet Pigeon. Bemz cover for IKEA Söderhamn footstool, fabric: Belgian Linen Blend Unbleached with Kastell 14cm Natural furniture legs. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Söderhamn sofa, fabric: Simply Velvet Pigeon. Bemz cover for IKEA Söderhamn footstool, fabric: Belgian Linen Blend Unbleached with Kastell 14cm Natural furniture legs. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz cover for IKEA Stocksund sofa, fabric: Simply Velvet Classic Burgundy. Cushion: Sage Rosendal Pure Washed Linen. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz cover for IKEA Stocksund sofa, fabric: Simply Velvet Classic Burgundy. Cushion: Sage Rosendal Pure Washed Linen. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Ektorp sofa, fabric: Simply Linen Ivy Green. Cushion: Brera Lino Linen Natural by Designers Guild. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Ektorp sofa, fabric: Simply Linen Ivy Green. Cushion: Brera Lino Linen Natural by Designers Guild. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Karlstad sofa, fabric: Simply Velvet Sand Beige. Cushion: Sage Rosendal Pure Washed Linen. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Karlstad sofa, fabric: Simply Velvet Sand Beige. Cushion: Sage Rosendal Pure Washed Linen. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Regular Fit cover for IKEA Karlstad sofa, fabric: Simply Velvet Clover and Kastell 18cm Natural furniture legs. Cushion: Sage Rosendal Pure Washed Linen. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Regular Fit cover for IKEA Karlstad sofa, fabric: Simply Velvet Clover Pink and Kastell 18cm Natural furniture legs. Cushion: Sage Rosendal Pure Washed Linen. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Söderhamn sofa, fabric: Simply Velvet Sand Beige. Bemz Loose Fit cover for IKEA Söderhamn footstool, fabric: Simply Velvet Cognac. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Bemz Loose Fit cover for IKEA Söderhamn sofa, fabric: Simply Velvet Sand Beige. Bemz Loose Fit cover for IKEA Söderhamn footstool, fabric: Simply Velvet Cognac. Styling: Annaleena Leino. Photography: Kristofer Johnsson

Sofa cover prices from $229 / €229 / £229 / 2299 SEK

The Simply Velvet collection is available in a curated collection of contemporary colours: Classic Burgundy, Cognac, Clover Pink, Moleskin, Pigeon, Sand Beige & Teal Blue. As well as: Ivy Green, Deep Navy Blue, Silver Grey, Zinc Grey

The Simply Linen collection is available in a range of bestselling colours: Ivy Green, Mineral Blue, Navy Blue, Teal Blue & Zinc Grey. As well as: Absolute White, Graphite Grey, Unbleached & Silver Grey

The Loose Fit style includes IKEA models: Ektorp, Karlstad, Söderhamn, Klippan and Kivik. As well as the Jennylund, Henriksdal, Klappsta and Nils chair series.

Styling: Annaleena Leino. Photography: Kristofer Johnsson

Download high resolution imagery


About Bemz

Bemz is a global e-commerce company specialising in custom design covers and replacement legs for IKEA furniture. With an emphasis on sustainability and conscious consumption, Bemz’ mission is to extend the life of IKEA furniture in a personalised way. Bemz machine washable covers are made to order in Europe, and are crafted from a consciously curated selection of fabrics. With Bemz’ range of furniture accessories customers are able to completely change the look of their IKEA sofa, armchair and more.

Contacts