2018-09-26 08:50Press release

Introducing Maxwell Ryan x Bemz by Apartment Therapy

You can now elevate your IKEA furniture with Bemz – literally. The Swedish sofa cover pioneer has now expanded their product range with a collection of furniture legs designed by Maxwell Ryan of Apartment Therapy, the New York-based media giant. The curated collection consists of four different models and is now available for purchase at bemz.com.

The Maxwell Ryan x Bemz by Apartment Therapy collection features four sofa legs, all with distinct architectural elements. The inspiration behind each sofa leg varies, paying vibrant homage to contemporary designers, prominent 20th century figures, and the boisterous Bibendum form. The idea is to completely transform the look of IKEA furniture.

Bemz cover for IKEA Söderhamn sofa in Chambray Strand Laundered linen, Bemz cushions in Sand Beige Chenille. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 18cm in Natural. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 18cm in Natural. Bemz cover for IKEA Söderhamn sofa in Chambray Strand Laundered linen.

“There are only two ways to change a sofa, easily. One is to cover it – which Bemz already does. And the other is to change the legs. It sends a strong signal of both style and personality… I love the idea that we can hone in on the legs and make a statement there”, says Maxwell Ryan, CEO & Founder of Apartment Therapy.

Bemz cover for IKEA Söderhamn sofa in Jet Black / Sand Beige Brinken Herringbone, Bemz cushions in Cloud Brera Fino by Designers Guild. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Winston 14cm in Absolute White. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Winston 14cm in Absolute White. Bemz cover for IKEA Söderhamn sofa in Jet Black / Sand Beige Brinken Herringbone.

Apartment Therapy has established itself as a leading source of design inspiration and advice from real people and real homes, reaching an engaged audience of over 20 million. Apartment Therapy’s mission is to save the world, one room at a time, by connecting people to design solutions that are easy, unique and personal. A mission that Bemz wholeheartedly embraces, by offering conscious choices to prolong the life of IKEA furniture with design-savvy options.

Bemz cover for IKEA Karlstad sofa in Acorn Zaragoza Vintage Velvet by Designers Guild, Bemz cushions in Sand Beige Chenille. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Jet Black. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Jet Black. Bemz cover for IKEA Karlstad sofa in Acorn Zaragoza Vintage Velvet by Designers Guild.

“This collection fuses Maxwell’s bold yet classic approach to design with Bemz’ slightly understated, Scandinavian aesthetic. By offering replacement furniture legs, IKEA’s ubiquitous utilitarian form can be totally transformed through simple means.” says Niklas Jarl, CEO of Bemz.

Bemz cover for IKEA Klippan sofa in Ink Blue Tegner Melange, Unbleached Rosendal Linen cushions. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Absolute White. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Absolute White. Bemz cover for IKEA Klippan sofa in Ink Blue Tegner Melange.

This is Bemz’ second design partnership launch this year, having previously collaborated on a unique collection of sofa covers with famed British industrial designer Tom Dixon for the IKEA Delaktig platform. The idea is to tap into the creative genius of external designers to reach a wider audience and offer customers high-end design at a range of price points.

Bemz cover for IKEA Klippan sofa in Natural Brera Lino Linen by Designers Guild, Unbleached Rosendal Linen cushion. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Basil 10cm in Silver Grey. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Basil 10cm in Silver Grey. Bemz cover for IKEA Klippan sofa in Natural Brera Lino Linen by Designers Guild.

The Maxwell Ryan x Bemz by Apartment Therapy collection will be available exclusively at Bemz.com on September 26. Sold individually, prices from €25 / £25 / $29.

Bemz cover for IKEA Söderhamn sofa in Jet Black / Sand Beige Brinken Herringbone. Maxwell Ryan x Bemz by Apartment Therapy leg, model: Terence 14cm in Balzac Red. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy leg, model: Terence 14cm in Balzac Red

Bemz cover for IKEA Söderhamn sofa in Chambray Strand Laundered linen, Bemz cushions in Sand Beige Chenille. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Basil 10cm in Citron Yellow. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Basil 10cm in Citron Yellow

Bemz cover for IKEA Söderhamn sofa in Jet Black / Sand Beige Brinken Herringbone, Bemz cushions in Cloud Brera Fino by Designers Guild. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Silver Grey. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Silver Grey. Bemz cover for IKEA Söderhamn sofa in Jet Black / Sand Beige Brinken Herringbone.

Bemz cover for IKEA Karlstad sofa in Acorn Zaragoza Vintage Velvet by Designers Guild, Bemz cushions in Sand Beige Chenille. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Winston 14cm in Natural. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Winston 14cm in Natural. Bemz cover for IKEA Karlstad sofa in Acorn Zaragoza Vintage Velvet by Designers Guild.

Bemz cover for IKEA Klippan sofa in Ink Blue Tegner Melange, Unbleached Rosendal Linen cushions. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Balzac Red. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 14cm in Balzac Red. Bemz cover for IKEA Klippan sofa in Ink Blue Tegner Melange.

Bemz cover for IKEA Söderhamn sofa in Chambray Strand Laundered linen, Bemz cushions in Sand Beige Chenille. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 18cm in Black Jet. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

Maxwell Ryan x Bemz by Apartment Therapy legs, model: Terence 18cm in Jet Black. Bemz cover for IKEA Söderhamn sofa in Chambray Strand Laundered linen.

Bemz cover for IKEA Karlstad sofa in Acorn Zaragoza Vintage Velvet by Designers Guild. Maxwell Ryan x Bemz by Apartment Therapy legs, model: Winston 14cm in Natural. 
Stylist: Annaleena Leino, photographer: Sara Medina Lind

 Maxwell Ryan x Bemz by Apartment Therapy legs, model: Winston 14cm in Natural.

Styling: Annaleena Leino, Photography: Sara Medina Lind 

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About Apartment Therapy

Launched in 2001 by interior designer Maxwell Ryan (nicknamed "The Apartment Therapist") as a weekly newsletter for clients, Apartment Therapy officially became a media company in 2004. Since then, Apartment Therapy has grown to become a leading source of design inspiration and tips for real people looking for real-life decor solutions, providing a fascinating look into how people live at home. Apartment Therapy reaches an engaged community of over 20 million across website, newsletter and social media platforms.


About Bemz

Bemz is a global e-commerce company specialising in custom design covers and replacement legs for IKEA furniture. With an emphasis on sustainability and conscious consumption, Bemz’ mission is to extend the life of IKEA furniture in a personalised way. Bemz machine washable covers, are handmade to order in Europe, and are crafted from a consciously curated selection of fabrics. With Bemz’ range of furniture accessories customers are able to completely change the look of their IKEA sofa, armchair and more.

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